Google Performance Max

Performance Max is the best Google Ads campaign type that gives performance marketers access to all Google ad placements through one campaign. It works alongside your keyword-based Search campaigns to help you find more potential customers to convert across all of Google’s platforms, including YouTube, Display, Search, Discover, Gmail, and Maps.

This campaign type focuses on your chosen conversion goals and uses real-time optimization to increase conversions and overall value. With Smart Bidding and Google AI, Performance Max automates and enhances bidding, budgeting, audience targeting, creative delivery, and attribution. It uses your goals (such as CPA or ROAS targets), along with your creative assets, audience insights, and optional data feeds, to deliver the best possible performance across channels.